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Sponsorship Pitch Deck

2025-06-21 | Gold Belt Tour Scenic and Historic Byway

Partnership Opportunity

Gold Belt Tour Scenic & Historic Byway

The Opportunity

Transform Tourism Into Partnership

The Gold Belt Byway receives thousands of visitors annually seeking authentic Colorado experiences. Our new Sponsored Itinerary Program creates a win-win opportunity:

For Your Business

✓ Guaranteed exposure to qualified tourists
✓ Integration into curated travel experiences
✓ Professional marketing materials
✓ Year-round promotional support

For Visitors

✓ Expertly crafted local experiences
✓ Exclusive discounts and packages
✓ Educational heritage content
✓ Seamless adventure planning

Market Position & Reach

Years Established

131

Miles of Scenic Roads

Historic Communities

42+

Attractions

Proven Track Record

Tourism Leadership

One of Colorado's first 5 designated scenic byways (1989) and National Scenic Byway designation (2000)

Community Partnership

Over $2 million in completed projects supporting local businesses and conservation efforts

Digital Presence

Established website, social media following, and visitor center distribution network

Event Success

Successful photo contests, disc golf tournaments, and community events with business participation

Our Visitors: Your Customers

Adventure Travelers (35%)

Ages 25-45: Seeking outdoor experiences, willing to pay premium for quality adventures. Average spend: $300-500 per trip.

Heritage Tourists (30%)

Ages 45-65: Interested in history, culture, and educational experiences. Extended stays with dining and shopping.

Family Groups (25%)

Multi-generational: Looking for activities suitable for all ages. High spending on food, lodging, and attractions.

Photography Enthusiasts (10%)

All ages: Seeking unique landscapes and historic sites. Often return multiple times throughout seasons.

Visitor Geography

Local/Regional (60%): Colorado Springs, Denver, Pueblo
Regional (25%): New Mexico, Kansas, Nebraska, Wyoming
National (15%): California, Texas, Florida, East Coast

Partnership Levels

Sample Integration

"Adventure & Heritage Gold Rush Experience"

Day 1: Following the Rails & Rivers

🎯 Royal Gorge Bridge & Park (Platinum Sponsor)

Morning adventure with 15% sponsor discount, featured prominently in all materials

🎯 Echo Canyon River Expeditions (Platinum Sponsor)

Afternoon rafting with professional photos included, title integration

Supporting Partners: Bean Pedaler Coffee (lunch stop), Victor Lowell Thomas Museum (educational component), You Scream Ice Cream (celebration stop)

Value Proposition Example

A $2,500 Platinum sponsorship reaches an estimated 2,000+ visitors annually through this single itinerary - less than $1.25 per qualified prospect, with year-round exposure and professional marketing support.

Launch Timeline

Phase 1: Foundation (Months 1-2)

Partner recruitment, contract finalization, content planning, and photography coordination with participating businesses.

Phase 2: Content Creation (Months 2-4)

Professional itinerary development, sponsor integration, website updates, and marketing material creation.

Phase 3: Launch & Promotion (Months 4-6)

Public launch, social media campaigns, visitor center distribution, and partnership announcements.

Phase 4: Growth & Optimization (Months 6+)

Performance analysis, sponsor feedback integration, additional itinerary development, and program expansion.

Early Partner Benefits

First 5 sponsors receive 20% discount on annual fees and priority placement in all launch materials. Limited time opportunity for maximum visibility.