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Become A Member

The Gold Belt Scenic and Historic Byway spans 131 miles through the heart of Colorado's gold rush country, connecting travelers to the legendary Cripple Creek and Victor Mining District. Each year, thousands of visitors drive these historic routes seeking authentic Colorado experiences, from world-class rock climbing at Shelf Road to the ancient wonders of Florissant Fossil Beds National Monument.

When you become a Byway Booster, you put your business directly in front of these adventure seekers. Your membership connects you to a network of local businesses, attractions, and organizations working together to promote the region we all call home.

Why Businesses Join

Travelers trust the Gold Belt Byway. We have spent 36 years building relationships with visitors who want to explore beyond the tourist traps. They come looking for local recommendations, and we point them to our members. Your membership gets your business included in our itineraries, featured on our website, and promoted through our social media channels.

But membership is more than marketing. When you join, you become part of a community invested in the long-term success of the Gold Belt region. You help fund the projects that keep visitors coming back year after year.

Your Membership Supports

Beautification Projects that maintain the scenic character visitors come to see
Historic Preservation of the sites and stories that make our region unique
Tourism Marketing that brings travelers to our communities
Regional Planning that balances growth with open space conservation
Safety Initiatives protecting both visitors and local wildlife
Educational Programs sharing our cultural heritage with future generations

Membership Levels Start at $150

We offer six membership tiers designed to fit businesses of all sizes, from the $150 Gold Leaf level to our $5,000 Gold Strike partnership. Every level includes website listing, promotional materials, and inclusion in our visitor incentive program. Higher tiers add social media promotion, event sponsorship, logo placement, and opportunities to help shape the future of the Gold Belt region.

Gold Leaf

$150.00 / year

Start your journey as a Byway Booster with essential visibility that connects your business to thousands of travelers exploring the Gold Belt region each year.

Listing on the GBSHB website, with a link to your existing website.
Window decal designating your business as a Byway Booster.
Mention in a newsletter about joining/renewing your membership.
Inclusion in our visitor incentive program which encourages visitors to spend money at member businesses.
Inclusion in published itineraries.

Gold Coin

$250.00 / year

Amplify your presence with branded recognition and social media exposure that puts your business in front of adventure seekers planning their Gold Belt experience.

All benefits in the previous level, plus…
Logo on banner of sponsors that will be used at events and booths.
Certificate designating your business as a Byway Booster.
Two (2) social media posts during the year (once every six months).
Ability to distribute byway maps, itineraries, and materials at your business.

Gold Nugget

$500.00 / year

Establish your business as a regional destination with premium website placement and statewide brochure distribution at Colorado Welcome Centers.

All benefits in the previous levels, plus…
Your logo on the GBSHB website with the link to your website.
Listing in all issues of the newsletters.
Four (4) social media posts during the year (one per quarter).
Listing on brochure that is distributed at Welcome Centers.

Gold Brick

$1,000.00 / year

Take center stage with dedicated spotlight features and a seat at the table to help shape tourism initiatives across the Gold Belt corridor.

All benefits in the previous levels, plus…
Opportunity to be the Member Spotlight on the website once per year.
Opportunity to be the Member Spotlight in one issue of the newsletter during the year.
Six (6) social media posts during the year (once every two months).
The opportunity to attend Advisory Board meetings to help shape the future of the Gold Belt region.

Gold Buckle

$2,500.00 / year

Become a recognized sponsor with exclusive collectibles and premium event visibility that positions your brand as a cornerstone of the Gold Belt community.

All benefits in the previous levels, plus…
Limited Edition poster of Steel Bridge, suitable for framing.
Recognized as a sponsor at one special event during the year.
Eight (8) social media posts during the year (twice per quarter).
Opportunity to provide business information in special event handout bags.
Belt Buckle showing your support as a Byway Booster.

Gold Strike

$5,000.00 / year

Achieve maximum impact with year-round banner advertising, monthly social media campaigns, and title sponsor recognition at every Gold Belt event.

Banner ad on the GBSHB website throughout the year.
Twelve (12) social media posts during the year (one per month).
Recognized as a sponsor at all special events during the year.

Individual

$25.00 / year

Feel good about helping out a great organization. Every dollar helps us complete our educational and preservation projects.

Family Membership

$50.00 / year

Achieve maximum impact with year-round banner advertising, monthly social media campaigns, and title sponsor recognition at every Gold Belt event.

Banner ad on the GBSHB website throughout the year.
Twelve (12) social media posts during the year (one per month).
Recognized as a sponsor at all special events during the year.